Category: Bad Press

  • Peak Design

    Peak Design

    bad press (2024) CEO Peter Dering When the NYPD found Peak Design’s Everyday Backpack ($279.95) while searching for the UnitedHealthcare CEO Brian Thompson’s assassin, Dering called the the Police Department’s tip line to tell them the brand name and when it was likely purchased. He offered to “check with his general counsel about what information…

    Continue reading