bad
press (2024)
CEO Peter Dering
When the NYPD found Peak Design’s Everyday Backpack ($279.95) while searching for the UnitedHealthcare CEO Brian Thompson’s assassin, Dering called the the Police Department’s tip line to tell them the brand name and when it was likely purchased.
He offered to “check with his general counsel about what information he could release without violating the company’s privacy guidelines.”
The police never got back to him. But social media has been calling for a boycott.
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